Business Insights: China: Practical Advice on Entry Strategy and Engagement

Increasingly open to foreign investment and with a burgeoning consumer market, China represents an enormous commercial opportunity -- but how can businesses succeed? Business Insights: China gives you an overview of the corporate business achievements already made in China and a comprehensive guide to the opportunities available for other businesses, wherever they are in the world. Based on the real-life experiences of, and lesson learned by, companies who have moved into the Chinese business arena, the book highlights the successes and failures of operating in such a challenging market. With practical advice and many comprehensive case studies, Business Insights: China offers invaluable assistance for anyone looking to initiate or develop their business activities in China.