Storytelling in Business: The Authentic and Fluent...

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Storytelling in Business: The Authentic...

Storytelling in Business: The Authentic and Fluent Organization

Name: Storytelling in Business: The Authentic and Fluent Organization
ISBN: 9780804784955

Janis Forman

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For more than a decade, award-winning author Janis Forman has been helping executives to tell stories in service of their organizational objectives. In Storytelling for Business: The Authentic and Fluent Organization, she teaches readers everywhere how the craft of storytelling can help them to achieve their professional goals. Focusing on the role of storytelling at the enteprise level, this book provides a research-driven framework for engaging in organizational storytelling, draws out specific lessons learned from exemplary companies, and shows how to employ the road-tested strategies demonstrated by these leading firms.

Година:

2013

Издателство:

Stanford University Press

Език:

english

Страници:

304

ISBN 10:

0804784957

ISBN 13:

9780804784955