Understanding Media Semiotics

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Linguistics - Semiotics
Understanding Media Semiotics

Understanding Media Semiotics

Name: Understanding Media Semiotics
ISBN: 9780340808849

Marcel Danesi

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Media semiotics is a valuable method of focusing on the hidden meanings within media texts. This book offers students an in-depth guide to help them investigate and understand the media using semiotic theory. It assumes little previous knowledge of the field, avoiding jargon and explaining the issues step by step. The two basic features of the methods used are the historical study of media and their genre and the analysis of the meaning structures that such genres encode. Semiotic analysis is sometimes seen as complicated and difficult to understand; Marcel Danesi shows that on the contrary it can be readily understood and can greatly enrich students' understanding of media texts, from print media right through to the internet.

Категории:

Linguistics - Semiotics

Година:

2002

Издателство:

A Hodder Arnold Publication

Език:

english

Страници:

264

ISBN 10:

0340808845